Press Release from Courons MTL on the Acquisition of the Montreal 21k Race

The 21k de Montreal will take place on

Saturday, April 26, 2025

Courons MTL

Participate in the event on April 26, 2025

Privacy policy

Last update: March 31, 2024

This policy describes how the operator of the Marathon Beneva de Montréal, Courons Montréal (“we” or “us“), collects, processes, uses and shares personal information and personal data about visitors to the websites we operate (the “Websites“) and people who register for events we organize (the “Events“). The use of the second person (“you“, “your“, “yours“) refers to a visitor to the Websites or a participant in an Event, as the context requires.

In this Privacy Policy, Personal Data means information about an identifiable individual.

In the event of a discrepancy between the English and French texts of this policy or in the event of a dispute, the French text shall apply.

The contact details of the data controller under this policy are as follows:

Alexandre Ratthé
Producteur délégué | Courons Montréal
615 rue le breton
Longueuil (Québec) J4G 1R9
aratthe@mtlmarathon.com

In summary

We collect and use personal data primarily in two ways:

When participants register for our Events and provide us with contact or other information about themselves, we primarily use this data to process the registration and provide our services. We also use contact information and general attendee characteristics (e.g., email address, phone number, age group) to promote our Events more effectively, including through the creation of targeted audiences, where attendees have not asked us not to do so.
We collect certain data about participants during the Events to operate the Events and to ensure the safety of all participants.
When people visit our Websites, we collect tracking information in an industry-standard manner in order to analyze traffic to our Websites and to create customized audiences for advertisements. We also use contact information from visitors who voluntarily sign up for our communications (such as our newsletters).

We only share your personal data with those who need to have access to it for the purposes described above, including certain companies that provide services to us. We ensure that your data is treated appropriately and confidentially.

If you have created an account with one of our suppliers and have given your consent to the processing of your personal data directly to that supplier as part of your registration for an Event, you should refer to the privacy practices of that supplier.

For more details, please see the policy below.

1. QUICK LINKS

2. WHAT ARE THE GROUNDS FOR OUR DATA PROCESSING?

We need to process certain personal data in order to be able to provide you with services, receive payments and fulfill our obligations to you.
We process certain personal data with your consent. This consent is sometimes implied where permitted by law.
We process personal data about users located in the European Economic Area based on our legitimate interests and those of our affiliates and partners, where such processing respects the fundamental rights of those users and their reasonable expectations of privacy. Processing based on legitimate interests never involves systematic individual tracking.

3. PROCESSING OF PERSONAL DATA IN THE CONTEXT OF AN EVENT

3.1. INFORMATION COLLECTED FROM YOU

We collect personal data that you provide to us (for example, by filling out a form) through a website interface or otherwise, which may include the data described below:

Data category	Purposes of use (for more details on the use of your data, see section 3.3)
Your contact information First and last name Mailing address Phone number	Event Registration Communicating with the participant Timing and results (your name will be associated with your results,which will be made public) Maintaining a list of participants Personalized marketing
Your email address	Communicating with the participant Sending commercial email messages (as permitted by law) Creating advertising audiences
Your general personal characteristics, including: Age Gender Clothing size	Ensure the organization of the Event (category management, etc.) Ensure security at the Events Your age and gender will be associated with your results and made public.
Date of birth Emergency contact information	To ensure the safety of participants at the Events. This information is not used for any other purpose.

3.2. INFORMATION COLLECTED AUTOMATICALLY DURING THE EVENT

We collect the following data through our suppliers when you participate in an Event.

Data category

Purposes of use
(for more details on the use of your data, see section 3.3)

Timing data

This data is used to provide the results of the Event and statistics on participant performance.

Your timing data will be made public and associated with your name, age and gender through our timing partner.

Chip timing data

We collect data from electronic chips embedded in the bibs used during the Event.

Fixed devices allow us to know when you pass certain locations, such as the start, finish, intermediate timing locations and certain areas on the Event grounds.

The chips do not allow us to know where you are at all times.

Location data about an identifiable individual is used solely for the purposes of Event security and Event timing.

Certain data collected in an aggregated and anonymous manner from the chips allows us to improve the logistics and organization of the Events, including by analyzing the movements of participants in an aggregated manner.

3.3. HOW DO WE USE DATA ABOUT AN EVENT?

We use the personal data that is collected in the course of organizing the Events for the purposes that are described below.

3.3.1. Communicating with you

We use the personal information you provide to us (such as your name and email address) to communicate with you about Events you have registered for.

3.3.2. Organization and operation of the Events

We use the personal information collected as part of an Event registration and during the Event to organize the Event and to provide you with the services we have agreed to provide.

3.3.3. Ensuring safety during the Events

An identifier placed on a chip embedded on your bib allows event staff to access your profile with a reader to ensure your safety in case of injury or health problems. The tracking of split times from the chips also allows for the identification of situations where the security of certain participants is at risk and to make the appropriate checks. Event staff do not systematically check the participant’s profile from the chips.

3.3.4. Commercial communications

If you consent to receive marketing communications from us, we use the personal information you provide (such as your name and email address) to send commercial communications about our company, other Events we host, our products, and promotions. We may send commercial communications from our sponsors. In some cases, your consent may be implied or implied, but you can always withdraw it. We comply with all applicable regulations regarding junk mail. If you no longer wish to receive electronic communications from us, you may notify us at any time by writing to us at info@mtlmarathon.com.

3.3.5. Personalized marketing

We personalize our advertising campaigns based on certain data collected from our Events, such as your subscription to our newsletter, the Events you have attended, and your age group. This data allows us to target audiences to advertising service partners. Some targeted advertising campaigns may be conducted on behalf of our sponsors.

4. PROCESSING OF PERSONAL DATA COLLECTED THROUGH THE WEBSITES

4.1. DATA COLLECTED ON VISITORS TO THE WEBSITES

4.1.1. Information that comes from you

We collect information that you provide to us (for example, by filling out a form) through a Website interface or otherwise. This information may include the data described below:

Data category	Purposes of use (for more details on the use of your data, see section 4.2)
Your first and last name	Communicating with you Addressing our billing
Phone number	Communicating with you
Your email address	Communicating with you about your requests and for promotional purposes (only as permitted by law) Creating advertising audiences
The content of the communications you send us	Responding to your requests

4.1.2. Data collected automatically through the Websites

We collect certain information automatically during your use of the Websites. This information is recorded each time you interact with the Websites. The data collected includes certain information specific to your device and data about your interaction with the Websites, including the data described below.

Data category

Purposes of use

Analysis data that may include:

The operating system and language of the device;
The IP address from which a device accesses the Websites;
The country, state, city and postal/zip code where the device is located;
Browsing data, such as pages viewed, number of connections to the Websites, length of a session, date of connections to the Websites, products viewed, page from which access to the Websites is obtained.

Website personalization

Detection of abusive use

Creating advertising audiences

4.1.3. Data obtained through analysis tools

When you access the Websites, we collect certain data from analytical tools such as Google Analytics. This data may include, for example, gender, age and interests. This data is not associated with you personally and is provided to us in aggregate form. You can deactivate Google Analytics on your browser by means of an add-on available at this address: https://tools.google.com/dlpage/gaoptout.

4.1.4. Data from social networks

We may collect information from social networking sites or applications (Facebook, LinkedIn, X, YouTube, Google+, etc.) when you interact with profiles we operate on those social networking sites or applications. These sites or applications are also governed by their own policies regarding your personal data, which may be different from ours and may be applicable.

4.1.5. Monitoring technologies

We use cookies and other tracking technologies to improve the performance of the Websites, to personalize your experience on the Websites, and to serve ads to targeted audiences. You can control the storage of cookies from your browser. Unless you have provided us with information about yourself from your mobile device or computer, cookies do not allow us to identify you. Some browser cookies come from our suppliers and they may be able to associate some of the data collected through cookies with other data they have about you. The Websites allow you to control the placement of certain cookies that are not essential to the operation of the Websites.

4.2. HOW DO WE USE THE DATA OBTAINED THROUGH THE WEBSITES?

We use personal data that is collected through the Websites for the purposes that are described below.

4.2.1. Communicating with you

If you consent to receive marketing communications from us, we use the personal information you provide (such as your name and email address) to send marketing communications about our company, other Events we host, our products, and promotions. We may send commercial communications from our sponsors. In some cases, your consent may be implied or implied, but you can always withdraw it. We comply with all applicable regulations regarding junk mail. If you no longer wish to receive electronic communications from us, you may notify us at any time by writing to us at info@mtlmarathon.com.

4.2.2. Personalization of our services and Websites

We use the data collected when you log on to the Websites to provide you with content that is relevant to your situation or interests. For example, the home pages of the Websites may be displayed according to your language preferences and the products and services displayed may be different depending on your geographic location.

4.2.3. Maintenance and security of the Websites

We use data gathered through the Websites and data from analytical tools to monitor user usage of the Websites generally, to prevent abusive use of the Websites, to identify problems or bugs in the Websites, and to determine what features need to be improved. We may use certain automatically collected data to ensure the security of the Websites and our computer systems, for example, to prevent misuse or to prevent or deter fraud.

4.2.4. Commercial communications

If you consent to receive commercial communications from us, we use the personal information you have provided (such as your name and email address) to send commercial communications about our company, other Events we host, our products, and promotions. We may send marketing communications from our sponsors. In some cases, your consent may be implied or implied, but you can always withdraw it. We comply with all applicable regulations regarding junk mail. If you no longer wish to receive electronic communications from us, you may notify us at any time by writing to us at info@mtlmarathon.com.

4.2.5. Personalized marketing

We use the data collected through the Websites to customize our advertising campaigns based on certain data collected, such as your subscription to our newsletter, your interest in our products and services, and navigational data, such as the pages you have visited or the products you have searched for or viewed on the Websites. This data allows us to target audiences to partners who provide advertising services. Some advertising campaigns may be conducted on behalf of our sponsors.

5. HOW DO WE STORE YOUR DATA?

We retain the personal data collected until you request that we destroy it, or until our business no longer requires it. We do not, however, make a commitment to retain personal data collected for a specific period of time after an Event.

Personal data collected is stored electronically by our service providers on servers located in Canada.

Some data is processed by our service providers using facilities that may be located in jurisdictions other than Canada. See section 7.2 for more details.

Data generated from Google Analytics is stored on servers controlled by Google.

6. HOW IS YOUR DATA PROTECTED?

Your personal data is hosted on servers operated by our service providers and is protected by security measures commensurate with the sensitivity of the data against unauthorized disclosure, modification and use. Your financial data is subject to security measures by our service providers that comply with the standards imposed by the payment card networks.

Our employees and suppliers are made aware of the confidentiality of personal data that is collected through the Websites and in connection with the Events and are made aware of appropriate security measures to prevent unauthorized access to personal data.

7. WHO HAS ACCESS TO YOUR DATA?

We will only share your personal data in the ways described in this policy and where we have obtained your consent. Your personal data may be shared with the categories of persons described below for the purposes that are identified.

7.1. EMPLOYEES

Collected personal data is only available to our officers and employees who must access it for the purposes described in this policy.

7.2. OUR SERVICE PROVIDERS

We share certain personal data with service providers that enable us to provide our services more efficiently. We obtain confidentiality undertakings from these service providers with respect to the personal data provided to them and processed by them for us. In some cases, these suppliers may process data for their own purposes as described below.

Data collected in connection with the Events
Supplier	Details	Processing location	Useful links
Amazon Web Service (AWS)	AWS provides data hosting services to us. AWS processes your data solely for the purpose of providing services to us and is committed to ensuring its confidentiality and security.	Canada	https://aws.amazon.com/fr/compliance/data-privacy-faq/
Race Roster	Race Roster provides us with services for managing registrations for Events and managing participant information for Events. Race Roster also processes your payments. When you create a Race Roster account, you agree that Race Roster may process your personal data in accordance with its own privacy policy.	Canada / United States	Privacy Policy: https://raceroster.com/legal/privacy-policy
Sportstats Race Result 12 Dilltree Inc	Your name, age, gender and timing data are shared with outside vendors to make Event results and statistics about the Event available to participants and the public. Our suppliers may use timing data to make predictions about the progress of participants in the Event. Your name, age, gender and results will be made public.	Canada (AWS) TBD United States (AWS)	https://sportstats.one/fr/help/privacy https://www.raceresult.com/en-us/contact/dataprivacy.php https://rtrt.me/legal/privacy
Mailchimp (The Rocket Science Group LLC)	We use the services of Mailchimp to manage our email marketing and promotional campaigns and to analyze the effectiveness of these campaigns. Mailchimp uses certain data collected in accordance with its privacy policy (see section 3 on “Contact Privacy”)	United States	Mailchimp Privacy Policy: https://mailchimp.com/legal/privacy/ Cookie Notice: https://mailchimp.com/legal/cookies/
Solutions MedEvent	Your name, date of birth, telephone and e-mail contact information, as well as the information submitted for your emergency contacts are stored for a period of 30 days in our databases in order to identify you and document any medical or security incidents that may affect you during the event. This information can only be accessed by medical professionals or security managers when creating, modifying or consulting emergency call cards, medical intervention reports or security intervention reports. In compliance with the archiving rules governing the provision of medical services, only the nominative data of participants who have requested medical or security services, and for whom documentation has been collated, will be kept for a period of 7 years, except in the case of an order to safeguard data as part of a coroner’s inquest, for example. Statistical data are produced and used on the basis of denominalized compilations of data sources.	Canada & United States (Google Cloud & Microsoft Azure)

Data collected through the Websites
Supplier	Details	Processing location	Useful links
Amazon Web Service (AWS)	AWS provides data hosting services to us. AWS processes your data solely for the purpose of providing services to us and is committed to ensuring its confidentiality and security.	TBC	https://aws.amazon.com/fr/compliance/data-privacy-faq/
Google, LLC	We use Google Analytics services on the Websites. We use Google’s services to analyze the use of the Websites and to customize our advertising campaigns based on the traffic to the Websites. Google Analytics collects information about the behaviour of visitors to the Websites, including from cookies that allow Google to collect information about certain events such as the pages you visit, the length of a session or the products you view. The data processed by Google Analytics through the Websites is used to tailor advertising campaigns on Google’s ad network based on these behaviours. We also use the services of Google Tag Manager.	United States	Google Privacy Policy: https://policies.google.com/privacy?hl=en Google’s use of data from third-party sites: www.google.com/policies/privacy/partners/ Deactivation tool: https://tools.google.com/dlpage/gaoptout
Facebook Inc.	We use a “Facebook pixel” on the Website. The Facebook pixel allows Facebook to collect information about certain events on the Website such as the pages you visit or the products you view. Sharing data with Facebook allows us to customize advertising campaigns on Facebook. Data shared with Facebook is used by Facebook in accordance with its Data Use Policy.	United States	Facebook Data Usage Policy: https://www.facebook.com/policy.php Learn more about the Facebook pixel: https://www.facebook.com/business/learn/facebook-ads-pixel
Mailchimp (The Rocket Science Group LLC)	We use the services of Mailchimp to manage our email marketing and promotional campaigns and to analyze the effectiveness of these campaigns. Mailchimp uses certain data collected in accordance with its privacy policy (see section 3 on “Contact Privacy”)	United States	Mailchimp Privacy Policy: https://mailchimp.com/legal/privacy/ Cookie Notice: https://mailchimp.com/legal/cookies/

7.3. OUR SPONSORS

Some of our sponsors may benefit indirectly from the personal data we collect in the course of targeted advertising campaigns. We never share your data with our sponsors directly. We do offer some of our business partners the ability to target a personalized audience based on data we have in our possession, in a manner similar to what online advertising service providers such as Google and Facebook do.

7.4. OUR LEGAL OBLIGATIONS

We may also disclose personal data collected to third parties if expressly permitted or required to do so by applicable law, or if we are compelled to do so by a competent authority. We may disclose personal data in connection with legal proceedings if necessary to protect our rights or those of our users.

7.5. TRANSFER OF OUR COMPANY

In the event that the sale or restructuring of all or part of our business is contemplated, we may share the personal data we collect with the persons or organizations involved before and after the transaction, regardless of whether the transaction goes through. In such a case, these persons or organizations agree to keep the personal data collected confidential and to use it only for the purpose of evaluating the feasibility or advisability of the transaction and in accordance with this policy.

8. WHAT ARE YOUR RIGHTS WITH RESPECT TO YOUR PERSONAL DATA?

If you have created an account directly with one of our suppliers, they may process your personal data in accordance with the consent you have provided and you should contact that company directly with respect to such processing.

8.1. ACCESSING YOUR DATA

You can view and change certain personal information we hold about you through your Race Roster account. You may also send us a written request at info@mtlmarathon.com.

We will respond to your request promptly (within 30 days of receipt).

8.2. WITHDRAWING YOUR CONSENT OR OBJECTION

Your browser allows you to withdraw your consent to certain processing of your personal data, including by preventing the storage of browser cookies. Other tools are available to control the data that is collected through the Websites.

If you wish to withdraw your consent to the processing of your personal data beyond what is permitted by the Websites or your browser, please notify us by writing to info@mtlmarathon.com. You may also object to the processing of your personal data on the basis of our legitimate interests. It is not possible to prevent any processing of your personal data and continue to use the Websites and participate in Events. The only way to stop the processing of your personal data is to stop using the Websites and not to participate in Events.

8.3. REQUESTING THE DELETION OF PERSONAL DATA

You may request the deletion of the personal data we hold about you where it is not necessary for us to retain it. To make such a request, please email us at info@mtlmarathon.com. We will comply with your request as soon as possible (but no later than 30 days after receipt).

If you continue to visit the Websites or participate in an Event, we will collect certain data about you again.

8.4. LODGING A COMPLAINT

Our company is governed by the laws and regulations applicable in Québec and Canada and is subject to the jurisdiction of the Québec and Canadian privacy authorities.

The legislation or regulations applicable in your jurisdiction of residence may allow you to address a supervisory authority having jurisdiction. Otherwise, any complaint or claim based on this policy or our processing of your personal data should be addressed to the Québec or Canadian authorities.

8.5. VERIFICATIONS

We may verify the identity of individuals seeking access to their personal data. Any information collected for this verification will not be used for any other purpose.

9. AMENDMENTS TO THE POLICY

We may amend this policy from time to time to reflect changes in our personal data management practices. In the event that a change is made, the new policy will be available on our website at : https://mtlmarathon.com/en/privacy-policy/.

If we have collected your contact information, we will notify you of any material changes to our privacy policy by email within a reasonable period of time before the new policy takes effect. If we process your personal data on the basis of your consent, we will not process it further on the basis of your consent.